Digital Marketing

Our digital marketing strategy is built on the foundation of driving measurable results. We take an omni-channel approach to online marketing with a focus on increasing conversions, repeat traffic and generating greater brand loyalty online and offline.

Digital Marketing Services

Increase brand awareness by harnessing the right digital marketing techniques for your business.

Marketing Strategy Process

Project

Our team will meet with you to identify your business goals, brand objectives, and review any materials you provide us with that will help us shape out your marketing strategy. After that we will create a project brief including a timeline for deliverables.

Project Analysis

As we begin to learn more about your business, we will conduct marketing research and an audit of your industry landscape in order to identify cultural trends, define your target customer, and determine the value propositions that make your brand stand out in the market.

Creative Concept Development

We will utilize the established messaging and branding to design all of the creative assets needed to conduct the campaign and bring the marketing concept to life. From print materials to unique collateral for each digital marketing channel, we will create a cohesive concept to unify your marketing campaign across multiple outlets.

Search Engine Optimization

Our SEO services help drive organic traffic to your website, which would like to get in touch with you by improving special keyword rankings in search engines.

Our Approach to SEO

An initial SEO audit, including competitive review and keyword research is conducted. This allows us to build a cohesive project plan with a clear outline for implementation, effectiveness, and success.

Onsite optimization, tailored to user-experience and including technical optimization as well, helps to maximize SEO efforts and improve search engine rankings.

Onsite content is created with SEO best practices top of mind while still providing value to the user and avoiding unnatural keyword rankings Weekly analysis and media outreach takes place to identify opportunities for expanding audience reach, helping visitors find your site, and improving overall user relevancy.

On-site Strategy

Document actionable plan to introduce changes to the website code and content to optimize it for search engines.

Off-site Strategy

Determine potential partners and influencers to target for link-building and PR efforts that align with the approach and timeline of the project.

Social Media

Encourage audiences to share and discuss content related to a client's business.

Content Strategy

Create schedule of content to be created for the website, outreach campaigns, press releases, and social media.

Content creation

Regularly create quality content based on the Content Strategy.


Paid Media

Reach the right audience, at the precise time, on the right platform through a paid media marketing strategy.

Project Brief

Define client information & business goals along with all required information to properly complete discovery process

Paid Media Audit

Paid Media Audit Create a baseline for current paid media performance based on analytics, landing pages, and current campaign statistics

Keyword Research

Define target keywords for AdWords, or other PPC campaigns based on business goals outlined in the project brief and identify opportunities from the paid media audit

Competitive Analysis

Define PPC competitors and ad copy based on keyword research and determine areas of opportunity and risk

Paid Media Strategy

Define all paid search, display, remarketing, PPC advertising, and social media advertising campaigns, including landing page recommendations, ad copy, targeting options, and budget.

Our integrated marketing team specializes in SEO, content, and online media relations that can help design the necessary content for your website, and strategically market it to solidify your online presence.

Keys To A Successful Paid Media Campaign

Selection Of The Proper Keywords

The keywords you target (and pay for) must be specific to what you are offering on your website. If you are a retailer, make sure that people who are looking for the products you sell are funneled directly to a page where that purchase can be facilitated.

With Paid Media Marketing

Another great advantage of Pay Per Click advertising is the flexibility it offers in terms of delivery. There are a number of PPC techniques you can use to create an audience that is most likely to be your target audience

Our PPC tactics:

  • Keyword research + analysis
  • Refined audience targeting
  • Landing page consulting
  • Bid management
  • Remarketing

At Stylish Digital Agency we start by sitting down with you to hear to what you have tried, and discuss your KPIs & goals. This allows us to develop pay-per-click strategies tailored to your business objectives.

Keyword Targeting

Uses keywords designed to direct visitors who are likely to be interested in your products and services.


Our Approach to Email marketing

We couple strong landing pages with effective emails to increase overall conversion rates. Our newsletter designs increase click-through rates and boost user engagement

Email Marketing Process

Optimization

Nobody likes to receive an email that isn’t addressing their specific needs. We send relevant messages to users who want them through use of segmentation, analytics, and past user activity.

All of our email marketing campaigns take advantage of A/B testing options to measure and optimize your click-through and open rates.



Audience Research & Data Collection

Very important to know the nature of your email recipients in order to cater towards their attitudes, culture, and expectations. Try to gather as much relevant information about your audience as you can from your email signup form. Some examples of information you might want to ask for include title, company, and location. Only ask for information that you will actually use to segment your email campaigns, as asking for too much information can decrease your rate of email signup.

Analyze Goals & Objectives

Most recipients spend no more than a couple seconds when viewing an email, so it’s critical that your campaigns are designed to be both cohesive and compelling to engage with.

Whether you are supplying an informational resource or marketing a product with your email marketing campaign, a single focus must be decided upon in order to grab your recipients' attention and direct them towards your desired action. To so many different calls to action and pieces of unrelated content can cause users to stray from accomplishing the intended goal of an email.

Email Design

At Stylish Digital Agency we design and structure your emails to cater towards your goals and your audience. Through careful placement of strong calls to action and supporting images, we help your campaigns drive results.

The goal of an email is to trigger clicks and drive organic traffic to your site. Once there, it is important to fulfill subscribers' expectations and use landing pages that reflect whatever your email is advertising.

Optimization

Nobody likes to receive an email that isn’t addressing their specific needs. We send relevant messages to users who want them through use of segmentation, analytics, and past user activity.

All of our email marketing campaigns take advantage of A/B testing options to measure and optimize your click-through and open rates.


Social Media Marketing

Engage users and expand your audience with a strategic social media engagement strategy.

Social Media Process

Our social media marketing process ensures that your business gets a social media marketing campaign specifically tailored to your business' goals.

Project Brief

Define client information and business goals, along with all required information to create appropriate documentation for all social media marketing efforts

Audience Research

Use ad tools to identify audience sizes based on keywords, interests, and influencers

Competitive Analysis

Define competitors across all social media platforms, identify the networks they’re active on based on industry keyword research and client interviews

Social Audit

Create baseline for current social performance based on analytics data and social

Profile Strategy

Document actionable plan and a social media strategy to develop or optimize profiles for engagement. Create a comprehensive Social Media Marketing strategy and project plan that clearly outlines deliverables and measurable business goals for social media profiles and sharable content

Content Strategy

Create a content calendar that highlights the content that will be used for each social media campaign, and aligns with company branding

Advertising Strategy

Develop an advertising plan and budget for appropriate networks. Every platform has its own specific content, time and strategy. Make sure to define the object of each portion of the plan, whether that is community growth, community engagement, lead generation, conversions, or something else

Digital Public Relations

We create public relation, Improve your brand’s visibility and influence customers with an online PR strategy. Tell your unique story to the right audience on the most meaningful platforms.

Content Marketing Process

We can plan, create, and implement content that truly speaks to your prospective clients.

Strategy & Consulting

Our strategy services provide customized, digital solutions to turn you into an industry leader.

Strategy & Consulting Services

We build foundations to successfully launch brands into the digital space.

I. Business Analysis & Consulting

We provide a detailed analysis to inform digital growth for your business.

Key Concepts for Effective Business Analysis & Consulting

As an established brick-and-mortar business looking to engage in digital marketing, you need to grow your digital presence across all online channels by researching your target audience, identifying digital and industry trends, and measuring and improving your online visibility over time.

Identifying Potential Sources for Digital Expansion

Evaluating your current online presence and the digital marketing trends specific to your industry is the first step towards creating a more effective digital marketing campaign. By performing a competitive analysis of digital marketing tactics that have been successful in the past, you can gauge what direction to go in your own online efforts. However, it is best to remember that your industry’s best practices should only be used as a reference point, and you should try to market to your customers with appealing and innovative campaigns that set you apart from your competitor.

A whitepaper that includes an interactive info-graphic, an email campaign that features an instructional video, or planning and coordinating an event and encouraging attendees to live-tweet with personalized hashtags are some unique ways you can market to your audience with measurable ROI

Setting Up a Business for Online Success Takes Time

When looking to expand existing marketing efforts to include digital marketing, it is important to remember that immediate business results are uncommon and that it usually takes months before your business will see noticeable improvement. Before creating or revamping your online presence, you have to analyze the existing resources and assets your business can leverage as branding material to attract customers.

Doing a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis of your business’ current marketing efforts can determine which types of online marketing channels you should focus your marketing budget on and where you can cut costs by eliminating ineffective tactics. Carefully planning and analyzing your digital growth over time and executing a digital marketing campaign takes patience and perseverance, but can be a massive addition to your brand influence when done correctly.

Researching Your Target Audience

Finding out exactly who your customers are and structuring your digital presence to address their needs is one of the cornerstones of successful online marketing. Your business needs to go beyond just guessing a target demographic, and instead take the time to analyze who your customers are and what they do online.

II. Brand Strategy

We provide new and existing businesses with refreshed, custom strategies for telling unique brand stories.

Building a Business with Brand Strategy

We redefine what it means to be a business with our customized, cutting edge strategies that tell your brand story and strengthen your online visibility.

Researching Competitors and Industry Analysis

Your brand identity is bigger than any individual marketing effort produced by your company. It is the foundation of your business, and it needs to be solid while building your brand's presence online. A concrete brand identity is essential to formulating a strong strategy for your business.

Analyzing leaders in your field can shed light on innovative branding tactics, and allows you to create a unique approach to your business. With this analysis, we can take your brand identity, and help you develop a strategy for its future.


Understanding Brand Identity

A. Brand Identity

Who are you in relation to your competitors?

What kind of personality do you want your business to exhibit? Your brand identity is how you see yourself, and how you want to be seen by your audience. It includes creative details that come together to paint a full picture of your business, and make you stand out within your industry. From visuals and messaging, to products and marketing, it is a 360 view of who your brand is. These aspects come together as a representation of your business, in order to help teach others about who you are. An effective brand identity will communicate the personality of your business, as well as the value of your product or service, in the hopes of creating association and loyalty from prospective customers.

B. Brand Strategy

Your brand strategy is your foundation. It's the original concept for your company, the direction you want to take it in, and the values that define who you are as a company. As you move your brand forward, your strategy lays out the milestones you want to hit along the way. It is the launch pad from which every marketing effort will take off, ensuring unification and consistency across all platforms. We can help take the time to dive deeper and answer many questions about your business that will create a clear picture of the essence of your company. With that solidified understanding, comes a successful brand strategy.

C. Brand Development

These are the physical steps you take in order to implement your business into the market. The development of your brand encompasses all of the marketing efforts you make, and how you actually apply your brand identity. This is the continual process of your brand moving from just a concept and an idea, into an actual entity that is being applied to the market and the media. From your website, to strategic marketing efforts, we can help develop a tactical campaign that works for your business, and grows your brand.

D. Brand Image

All of the work and collective efforts that have gone into the creation of your brand, and application of it throughout the market comes down to this. Your brand image is how your current and prospective customers see you. A successful brand image is based on how close it is in relation to your identity, and the way you intended your brand to be viewed. Your image is an indication of how well you executed your strategy, and how well it matches your intended brand identity.